The Incubator — Join the Cohort 2 List | Sincerely Kitchen

The Incubator at Sincerely Kitchen — go from recipe to retail in 6 months. Cohort 1 applications are closed; join the interest list for Cohort 2, starting September 2027. Port Coquitlam.

A handwritten recipe notebook open under warm pendant light on a brushed steel commercial kitchen counter
Next Cohort · September 2027

From recipe
to retail
in 6 months.

A guided cohort program for career changers turning a food idea into a real business. Coached by Maria. Fraser Health approved. Retail-ready.

Join the Cohort 2 List
Cohort 1 applications are closed · Next cohort starts September 2027
✓ 200+ Businesses Launched ✓ 10+ Years Coaching Founders ✓ Fraser Health Approved Kitchen ✓ 4–5 Spots · Cohort 2

Cohort 1 applications are closed.

Cohort 1 is full and applications have closed. Sincerely runs one cohort a year, so the next one begins in September 2027. Add your details to the Cohort 2 interest list and Maria will email you first when applications open. Questions in the meantime? Email her directly.

Join the Cohort 2 List

Takes 30 seconds · No commitment · We'll reach out when applications open in 2027

This isn't kitchen access.
It's a complete business education.

Most food entrepreneurs figure it out the hard way — months navigating permits, pricing mistakes, and retail rejections alone. The Incubator shortcuts all of that. 24 Saturday sessions over 6 months, every module building on the last, with Maria coaching you every step.

See the full curriculum →
Graduation Day

By the end, you'll have all of this.

✓Fraser Health approval (market + retail)
✓Registered business with insurance
✓Standardized recipes + production costing
✓Full brand kit + product photography
✓Active farmers market sales
✓Retail buyer introductions
✓Sell sheet + retail pitch deck
✓A live pitch to buyers at graduation

The investment

$3,300 total · 6 months · 24 sessions · Maria's monthly 1:1 coaching included.

Sep – Nov · Pre-Incubation
$350/month × 3
Education only. Get permit-approved, registered, branded, sales-ready.
Dec – Feb · Incubation
$750/month × 3
Education + commercial kitchen access. First production runs and sales.

Your own business expenses (ingredients, packaging, registration fees) are separate. 4–5 spots available.

Who this is for — and who it isn't.

Great fit
  • Career changer entering food full-time
  • Have a product idea or informal sales
  • Can commit to Saturdays for 6 months
  • Want structure, coaching, and a cohort
  • No prior business experience needed
Not the right fit
  • Already have an active food business
  • Looking for kitchen access only
  • Can't consistently commit to Saturdays
  • Already Fraser Health approved
Dee at her prep station
“Sincerely Kitchen gave me the space and the confidence to turn my passion into a real business. Maria walked me through every step of the permit process — I couldn't have done it without this community.”

Dee — founder of Dee's Nutty Cheese. Started at Sincerely Kitchen, now on retailer shelves across the Lower Mainland.

A few common questions

Do I need a product already?

You should have at least a general food product in mind. It doesn't need to be fully developed — Week 1 of the program is dedicated to sharpening your concept before you spend money on it.

Is $3,300 all-in?

The program fee covers all 24 sessions, Maria's monthly 1:1 coaching, and kitchen access during the incubation phase. Your own business expenses — ingredients, packaging, business registration — are separate.

What's the time commitment beyond Saturdays?

Expect 2–4 hours per week outside of sessions — mostly completing that week's deliverable. During the incubation phase (Dec–Feb) you'll also schedule your own kitchen production time.

Be first in line for Cohort 2.

Cohort 1 applications are closed. The next cohort starts September 2027 — add your details and Maria will email you first when applications open. No commitment.

Join the Cohort 2 List

Takes 30 seconds · Next cohort starts September 2027

Join the Cohort 2 List — Starts Sept 2027